During the peak of the COVID pandemic in March and April 2020, appointments held by Halaxy users dropped on average almost 25%, with some professions hit harder than others. For example, Psychologists saw an average decrease of 7% in the number of appointments, while Physiotherapists were hit with a 40% decrease in the same period.
Multi-mode practice: Your ticket to recovery and growth
The COVID pandemic is far from being over, but we're starting to see some recovery in the healthcare sector. By operating multi-mode practices (mix of face-to-face, phone, and telehealth appointments), health practitioners were the first to innovate to keep their practices up and running, and treating patients in this time.
"When life gives you lemons, make lemonade"
Multi-mode practices are not only keeping treatment business as usual during difficult times, but they've proven to be a great business strategy. Practitioners discovered they can use Halaxy to grow their practices without increasing costs with multiple locations, staff, or a bigger waiting room.
New series: Grow your practice with Halaxy
To help you make the most out of your Halaxy and use it to grow your practice during these challenging times, we're launching a series of email campaigns called: Grow your practice with Halaxy.
Each week we will provide our tips on Halaxy's features to help you grow your practice without extra admin work and without increasing your operational costs.
Here's what we will be covering:
✅ Week 1: Directory and Online Bookings for face-to-face and online consults.
✅ Week 2: Smart Calendar, Waiting List, and Tasks Management.
✅ Week 3: Marketing Campaigns and Mailchimp integration.
✅ Week 4: Scale your finances - rebates, payments processing, and reporting.
Keep reading to learn how you can use Halaxy's free directory and online bookings to grow your practice in 2020.
Grow with Halaxy's directory and online bookings
1. Enable your directory profile and help patients book with you
You can grow your practice without the legwork using Halaxy's online directory to help patients and referrers find you when they need it.
Having a profile in Halaxy and the option to book online help patients book with your practice at a time that suits them.
Enabling your directory profile and online bookings
2. Start accepting online bookings via Halaxy
Online bookings allow your patients to book appointments directly into your calendar using Halaxy's free online booking service, available through the Halaxy directory or embedded directly into your own website (check item 3 to learn more).
With the option of time-specific or request-based online bookings, as well as the ability to approve or reject an appointment before it is confirmed, Halaxy gives you complete flexibility to set different preferences for each practitioner at each of your practice locations.
Best of all: after confirmed, online bookings appear automatically in your calendar.
3. Accept bookings directly from your website
You can accept appointment bookings directly from your practice’s website 24/7 using Halaxy’s embedded calendar. All appointments made online via your website are also fully integrated into your Halaxy calendar.
Learn how to integrate online bookings with your website
4. Improve your online presence with a superstar profile
Building a strong and reliable online presence takes time and effort. Having a directory profile that promotes your experience, qualifications, and practice details is the first step to make sure patients find you when they need.
Your directory profile is like your business card - in many cases, it's the first impression patients have of you. And the same applies to your practice profile - it's a patient's first interaction with your business.
5. Set up online bookings for face-to-face and online consults
Seeing patients in person or via telehealth, and in different locations and time zones can be tricky to manage when receiving online bookings - with Halaxy you don't need to worry:
- Set up a custom email confirmation for online bookings
You can create a customised booking confirmation email for your practice, informing patients about your consultation options, preventive measures for face-to-face appointments, opening hours, etc.
Learn how to customise the online booking email confirmation
- Time zones for online bookings
Patients have the option to set their preferred time zone when booking an appointment online with you - your calendar remains the same, but patients can see the available timeslots based on their time zone!
You're able to set a time zone for your practice group, different clinic locations, and for individual patients - which is really helpful when scheduling appointments and reminders for patients you see remotely.
Learn more about time zones for online bookings
6. Create appointments and patient profiles automatically
When patients book with you online, their information is automatically uploaded into your Halaxy account.
You don’t need to do anything else, simply confirm the appointment on your Halaxy Calendar. Patient profiles, reminders, invoices, and even payments are then automatically completed for you.
7. Send intake forms with online bookings
You can set you patient intake forms to be automatically sent when a patient completes an online booking. All the information completed by the patient automatically updates their profile in Halaxy.
Learn how to send intake forms with online bookings
8. Link your online bookings page to your Facebook page
If you have a Facebook Business page, you can use it to accept bookings and promote your Halaxy Directory Profile.
Add a link to your Halaxy profile to your Facebook Page
Simply add a "Book now" button to your page and link it to your Halaxy Directory Profile (with online bookings enabled) or link it to your website.
See the step by step in the blog
Coming next week: Categorise your services booked online
You may have different costs and/or different services you offer in-clinic, via phone or via online consultations. From next week, you will be able to categorise how you display your services in your online bookings page to reflect how you operate now.
Fees and Appointments Types
We'll provide more information next week, but you should know that you will be able to add an Appointment Location Type to your Fees and to your Appointment Types.
Automatically update your appointment location
When patients book with you online and select one of the categorised services, the appointment location is automatically updated in your Halaxy Calendar.
For example, if the patient books an appointment under Phone Consultation, the Appointment location will be Phone Consultation in Halaxy.
Below is what your online bookings page could look like if you offer a mix of face-to-face, phone, and online consultations: