To help you make the most of your Halaxy account and use it to grow your practice during these challenging times, we've prepared a series of email campaigns called: Grow your practice with Halaxy.
Each week we're providing our tips on Halaxy's features to help you grow your practice without extra admin work and without increasing your operational costs.
Last week we shared more about how you can use Halaxy's smart calendar, waiting list, and task management features to grow your practice.
This week, we're showing how you can use Halaxy's smart campaigns and recalls feature to retain patients, promote your practice's services, and grow during and post-COVID.
Here's what we will be covering each week:
✅ Week 1: Directory and Online Bookings
✅ Week 2: Smart Calendar, Waiting List, and Tasks Management
✅ Week 3: Marketing Campaigns and Mailchimp integration
✅ Week 4: Scale your finances - rebates, payments processing, and reporting
Keep reading to learn how you can use Halaxy's in-built smart campaigns feature to grow your practice in 2020.
Grow with Halaxy's smart campaigns and recalls
1.Stay in touch with your patients without the legwork
Isn't it nice when someone remembers your birthday? Or when you receive a message with an exclusive promotion? Staying in touch with your patients makes them feel special and valued, and in healthcare, can help improve patient treatment.
That's why Halaxy makes it easy for you to send mass email and SMS communications to your patients.
With Halaxy, you have the option to send one-off email and SMS campaigns, as well as regular and automated marketing campaigns and recall messages – saving you time with patient management and care.
Learn how to set up campaigns
2. Easily schedule automated recalls
You can easily send recall messages from your practice using Halaxy. Recall campaigns can be sent manually or automatically, and can be used to inform your patients on things like:
- Routine health tests
- Vaccination or immunisation
- Prevention campaigns, and more
The type of report you run (and the filters you set as parameters) determines the recipient list for your campaign.
Here are some examples of reports/audiences you can use to send campaigns
3. Use SMS campaigns for promotions
With a 98% open rate, SMS campaigns have been the choice for many health practitioners who want to effectively communicate with their patients about new promotions, services, telehealth options, opening hours, and more.
You can easily send SMS campaigns (just like email campaigns) to your patients and referral network - all you need to do is create an SMS communication template.
Here's how to create an SMS template
Custom sender name
Adding your practice name as the SMS sender can help keep the open rates high, so Halaxy offers the option to add a custom name to your SMS messages. This allows patients to know instantly that the message is from you in their phone notifications or previews.
Learn how to add a custom name
4. Effortlessly keep track of all communications sent to patients
With Halaxy's Message History feature, it's easy to keep track of all messages sent to patients, including SMS and email campaigns, reminders, custom messages and more.
Just like the history of text messages that you see on your phone when you've been texting someone, the Message History function allows you to see all SMS and email messages sent to patients, as well as responses and failed messages.
Learn how to check your Message History
5. Halaxy also integrates with Mailchimp
You can use Halaxy's Campaigns features to send out all your email and SMS campaigns, and we also integrate with Mailchimp if you need it.
Halaxy can integrate with Mailchimp to send out bulk email campaigns, newsletters, promotions etc. to patients. All you need is a Mailchimp account.
Learn how to integrate Halaxy with Mailchimp